The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Health / Wellness / Pharmaceuticals
Award
Agency
Client
Title
Category
Annual ID
THE VOICE OF VOICES
Agency: MCCANN Italy / Milan + Think Cattleya / Milan + Fondazione Serena Onlus, Centro Clinico Nemo / Milan + MRM//MCCANN / Milan
Client: FONDAZIONE SERENA ONLUS, CENTRO CLINICO NeMo Category: Community Building
Project Free Period
Agency: DDB Mudra Group / Mumbai
Client: Johnson & Johnson Category: Community Building
Claritin Wonderful Weather Alerts
Agency: Energy BBDO / Chicago
Client: Bayer Category: Online Video / Pre-Roll - Single
Toxic Toby
Agency: McCann / London + Craft/McCann / London
Client: BreezoMeter / British Lung Foundation / World Health Organization Category: Data Visualization / Static or Dynamic
Hearprint
Agency: CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney
Client: Cochlear Category: Use of Technology
Project Free Period
Agency: DDB Mudra Group / Mumbai
Client: Johnson & Johnson Category: Brand Voice
Nurses Change Everything
Agency: MJZ / Los Angeles + BBDO / New York
Client: Johnson & Johnson Category: Craft - Direction / Single
Reverse
Agency: Matter Unlimited / New York + Whitelist / Los Angeles
Client: Merck For Mothers Category: Craft - Direction / Single
Toxic Toby
Agency: McCann / London + Craft/McCann / London + MRM//McCann / London
Client: BreezoMeter / British Lung Foundation / World Health Organization Category: Creative Use of Data / Data Visualization
The Hearing Test in Disguise
Agency: CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney + The Glue Society Studios / Sydney + Noise International / Sydney
Client: Cochlear Category: Craft - Innovation in Moving Image Craft / Audio
Making Gut Health Digestible
Agency: Jones Knowles Ritchie / London
Client: The Gut Stuff Category: Moving Image / Single
Butty&Belly
Agency: Cheil Greater China / Beijing
Client: RC PHARMA Category: Craft - Animation / Campaign
Even little ones have bad days.
Agency: FCB / Cape Town
Client: Blooms Pharmacy Category: Craft / Writing - Campaign
Hippo
Agency: Jones Knowles Ritchie / New York
Client: Hippo Technologies, LLC Category: Branding / Logo
The Anti-Trafficking Exam
Agency: Area 23, An FCB Health Network Company / New York + FCB Health / New York
Client: Anonymous Client Category: Physical Product
Making Gut Health Digestible
Agency: Jones Knowles Ritchie / London
Client: The Gut Stuff Category: Branding / Identity System
VR Vaccine
Agency: Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA
Client: Hermes Pardini Category: Ambient Media / Experiential & Installations
Capture
Agency: McCann Worldgroup / Bangkok
Client: Verena International Co., Ltd. Category: Online Films & Video / Long Form - Single
Even little ones have bad days.
Agency: FCB / Cape Town
Client: Blooms Pharmacy Category: Broadcast / Any Length - Campaign
HeroSmiths
Agency: Energy BBDO / Chicago
Client: Bayer Aspirin Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
VR Vaccine
Agency: Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA
Client: Hermes Pardini Category: Innovation in Print & Outdoor / Ambient Media
The Hearing Test in Disguise
Agency: CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney
Client: Cochlear Category: Websites
SCIENTIST
Agency: McCann Worldgroup India / Mumbai
Client: dermaclinix Category: Broadcast / Any Length - Single
Capture
Agency: McCann Worldgroup / Bangkok
Client: Verena International Co., Ltd. Category: Craft - Direction / Single
Robocalls From Humans
Agency: Ogilvy & Mather / Chicago
Client: Team Gleason Category: Innovation in Interactive / Online
HeroSmiths
Agency: Energy BBDO / Chicago
Client: Bayer Aspirin Category: Digital / Websites & Mobile
KNOW YOU AGAIN
Agency: F5 / Shanghai
Client: BAIDU Category: Innovation in Design / Experiential / Environmental
Vive Condoms Space Shuttle
Agency: d4 MCCANN / Guatemala
Client: PASMO Category: Publishing / Newspaper - Single
Vive Condoms Surf
Agency: d4 MCCANN / Guatemala
Client: PASMO Category: Publishing / Newspaper - Single
The Hearing Test in Disguise
Agency: CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney
Client: Cochlear Category: Innovation in Direct
Connected Room
Agency: J. Walter Thompson / New York
Client: Northwell Health Category: Craft / Use of Digital Technology - Single or Campaign
The Hearing Test in Disguise
Agency: CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney
Client: Cochlear Category: Web / User Experience
HeroSmiths
Agency: Energy BBDO / Chicago
Client: Bayer Aspirin Category: Ambient Media / Live Events
The Hearing Test in Disguise
Agency: CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney
Client: Cochlear Category: Innovation in Film / Online
Award:
2019 Public Relations Merit Award
Agency:
MCCANN Italy / Milan + Think Cattleya / Milan + Fondazione Serena Onlus, Centro Clinico Nemo / Milan + MRM//MCCANN / Milan
Client:
FONDAZIONE SERENA ONLUS, CENTRO CLINICO NeMo
Title:
THE VOICE OF VOICES
Category:
Community Building
Annual ID:
OS_PR19054M
Award:
2019 Public Relations Merit Award
Agency:
DDB Mudra Group / Mumbai
Client:
Johnson & Johnson
Title:
Project Free Period
Category:
Community Building
Annual ID:
OS_PR19055M
Award:
2019 Interactive & Online Merit Award
Agency:
Energy BBDO / Chicago
Client:
Bayer
Title:
Claritin Wonderful Weather Alerts
Category:
Online Video / Pre-Roll - Single
Annual ID:
OS_IN19048M
Award:
2019 Design Merit Award
Agency:
McCann / London + Craft/McCann / London
Client:
BreezoMeter / British Lung Foundation / World Health Organization
Title:
Toxic Toby
Category:
Data Visualization / Static or Dynamic
Annual ID:
OS_DE19166M
Award:
2019 Design Merit Award
Agency:
AMV BBDO / London
Client:
Essity
Title:
Viva La Vulva
Category:
Craft / Art Direction
Annual ID:
OS_DE19197M
Award:
2019 Branded Entertainment Merit Award
Agency:
CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney
Client:
Cochlear
Title:
Hearprint
Category:
Use of Technology
Annual ID:
OS_BE19094M
Award:
2019 Public Relations Merit Award
Agency:
DDB Mudra Group / Mumbai
Client:
Johnson & Johnson
Title:
Project Free Period
Category:
Brand Voice
Annual ID:
OS_PR19064M
Award:
2019 Moving Image Craft Merit Award
Agency:
AMV BBDO / London
Client:
Essity
Title:
Viva La Vulva
Category:
Craft - Direction / Single
Annual ID:
OS_MI19059M
Award:
2019 Moving Image Craft Merit Award
Agency:
MJZ / Los Angeles + BBDO / New York
Client:
Johnson & Johnson
Title:
Nurses Change Everything
Category:
Craft - Direction / Single
Annual ID:
OS_MI19061M
Award:
2019 Moving Image Craft Merit Award
Agency:
Matter Unlimited / New York + Whitelist / Los Angeles
Client:
Merck For Mothers
Title:
Reverse
Category:
Craft - Direction / Single
Annual ID:
OS_MI19064M
Award:
2019 Creative Use of Data Merit Award
Agency:
McCann / London + Craft/McCann / London + MRM//McCann / London
Client:
BreezoMeter / British Lung Foundation / World Health Organization
Title:
Toxic Toby
Category:
Creative Use of Data / Data Visualization
Annual ID:
OS_CU19015M
Award:
2018 Moving Image Craft Gold Pencil
Agency:
CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney + The Glue Society Studios / Sydney + Noise International / Sydney
Client:
Cochlear
Title:
The Hearing Test in Disguise
Category:
Craft - Innovation in Moving Image Craft / Audio
Annual ID:
OS_MI18053G
Award:
2018 Design Gold Pencil
Agency:
Jones Knowles Ritchie / London
Client:
The Gut Stuff
Title:
Making Gut Health Digestible
Category:
Moving Image / Single
Annual ID:
OS_DE18051G
Award:
2018 Moving Image Craft Silver Pencil
Agency:
Cheil Greater China / Beijing
Client:
RC PHARMA
Title:
Butty&Belly
Category:
Craft - Animation / Campaign
Annual ID:
OS_MI18031S
Award:
2018 Radio Silver Pencil
Agency:
FCB / Cape Town
Client:
Blooms Pharmacy
Title:
Even little ones have bad days.
Category:
Craft / Writing - Campaign
Annual ID:
OS_RA18018S
Award:
2018 Design Silver Pencil
Agency:
Jones Knowles Ritchie / New York
Client:
Hippo Technologies, LLC
Title:
Hippo
Category:
Branding / Logo
Annual ID:
OS_DE18002S
Award:
2018 Intellectual Property Bronze Pencil
Agency:
Area 23, An FCB Health Network Company / New York + FCB Health / New York
Client:
Anonymous Client
Title:
The Anti-Trafficking Exam
Category:
Physical Product
Annual ID:
OS_IP18004B
Award:
2018 Intellectual Property Bronze Pencil
Agency:
J. Walter Thompson / New York
Client:
Northwell Health
Title:
The Fin
Category:
Physical Product
Annual ID:
OS_IP18005B
Award:
2018 Design Bronze Pencil
Agency:
Jones Knowles Ritchie / London
Client:
The Gut Stuff
Title:
Making Gut Health Digestible
Category:
Branding / Identity System
Annual ID:
OS_DE18005B
Award:
2018 Direct Marketing Bronze Pencil
Agency:
Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA
Client:
Hermes Pardini
Title:
VR Vaccine
Category:
Ambient Media / Experiential & Installations
Annual ID:
OS_DI18008B
Award:
2018 Film Merit Award
Agency:
McCann Worldgroup / Bangkok
Client:
Verena International Co., Ltd.
Title:
Capture
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18141M
Award:
2018 Radio Merit Award
Agency:
FCB / Cape Town
Client:
Blooms Pharmacy
Title:
Even little ones have bad days.
Category:
Broadcast / Any Length - Campaign
Annual ID:
OS_RA18045M
Award:
2018 Print & Outdoor Merit Award
Agency:
Energy BBDO / Chicago
Client:
Bayer Aspirin
Title:
HeroSmiths
Category:
Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Annual ID:
OS_PO18147M
Award:
2018 Print & Outdoor Merit Award
Agency:
Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA
Client:
Hermes Pardini
Title:
VR Vaccine
Category:
Innovation in Print & Outdoor / Ambient Media
Annual ID:
OS_PO18200M
Award:
2018 Interactive Merit Award
Agency:
CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney
Client:
Cochlear
Title:
The Hearing Test in Disguise
Category:
Websites
Annual ID:
OS_IN18041M
Award:
2018 Radio Merit Award
Agency:
McCann Worldgroup India / Mumbai
Client:
dermaclinix
Title:
SCIENTIST
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA18034M
Award:
2018 Moving Image Craft Merit Award
Agency:
McCann Worldgroup / Bangkok
Client:
Verena International Co., Ltd.
Title:
Capture
Category:
Craft - Direction / Single
Annual ID:
OS_MI18070M
Award:
2018 Interactive Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
Team Gleason
Title:
Robocalls From Humans
Category:
Innovation in Interactive / Online
Annual ID:
OS_IN18089M
Award:
2018 Direct Marketing Merit Award
Agency:
Energy BBDO / Chicago
Client:
Bayer Aspirin
Title:
HeroSmiths
Category:
Digital / Websites & Mobile
Annual ID:
OS_DI18066M
Award:
2018 Design Merit Award
Agency:
F5 / Shanghai
Client:
BAIDU
Title:
KNOW YOU AGAIN
Category:
Innovation in Design / Experiential / Environmental
Annual ID:
OS_DE18219M
Award:
2018 Print & Outdoor Merit Award
Agency:
d4 MCCANN / Guatemala
Client:
PASMO
Title:
Vive Condoms Space Shuttle
Category:
Publishing / Newspaper - Single
Annual ID:
OS_PO18076M
Award:
2018 Print & Outdoor Merit Award
Agency:
d4 MCCANN / Guatemala
Client:
PASMO
Title:
Vive Condoms Surf
Category:
Publishing / Newspaper - Single
Annual ID:
OS_PO18077M
Award:
2018 Direct Marketing Merit Award
Agency:
CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney
Client:
Cochlear
Title:
The Hearing Test in Disguise
Category:
Innovation in Direct
Annual ID:
OS_DI180106M
Award:
2018 Intellectual Property Merit Award
Agency:
F5 / Shanghai
Client:
Baidu
Title:
Know You Again
Category:
Integrated Digital & Physical Product
Annual ID:
OS_IP18031M
Award:
2018 Print & Outdoor Merit Award
Agency:
J. Walter Thompson / New York
Client:
Northwell Health
Title:
Connected Room
Category:
Craft / Use of Digital Technology - Single or Campaign
Annual ID:
OS_PO18192M
Award:
2018 UX / UI Merit Award
Agency:
CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney
Client:
Cochlear
Title:
The Hearing Test in Disguise
Category:
Web / User Experience
Annual ID:
OS_UX18020M
Award:
2018 Direct Marketing Merit Award
Agency:
Energy BBDO / Chicago
Client:
Bayer Aspirin
Title:
HeroSmiths
Category:
Ambient Media / Live Events
Annual ID:
OS_DI18060M